Better Homes & Gardens study reveals Millennial tastes, habits
The overarching finding for 2018 is that women, specifically Millennial women, are more interested in global flavors and foods than ever before.
Better Homes & Gardens, a flagship brand of Meredith Corp., New York, announced findings from its “Better Homes & Gardens'Food Factor 2018” survey. The nationwide study conducted among U.S. women explored the ever-changing attitudes and behaviors relating to what and how consumers eat, entertain and gather ingredients.
The overarching finding for 2018 is that women, specifically Millennial women, are more interested in global flavors and foods than ever before. However, while their palettes are wide-ranging and international, there is an increased focus on sourcing ingredients locally, including their own backyards. Entertaining and eating at home is also on the rise, reinforcing the idea that local and intimate are important. Millennials want a connection to their food and to be involved in every step of the food journey—from plant to plate.