From food and beverage to ingredient management, the “Uberization” trend is disrupting traditional business models, where shippers use smartphones and mobile apps to fully leverage otherwise-empty trucks while also dealing more directly with drivers (vs. just carriers and freight forwarders).
This level of Uberization should be a lifeline for food shippers feeling the impact of the capacity crunch and truck driver shortage. Exacerbated by regulations like the electronic logging device (ELD) mandate and a strong national economy, these challenges aren’t getting any easier for shippers that need to get their fresh and frozen products to the right place at the right time and for the right price.