The updated packaging was validated through research with consumer focus groups.
Mrs. T's Pierogies, Shenandoah, Pa., redesigned its full line of packaging for an enhanced casual and contemporary look. The updated packaging impacts the Classic Cheddar, Classic Onion, Loaded Baked Potato and Four Cheese Medley SKUs, and will be available once the current packaging cycles out.
Designed in partnership with Cornerstone Strategic Branding, New York, the updated packaging was validated through research with consumer focus groups. It features more prominently colored flavor banners for each SKU, making it easier to shop at shelf. The packaging also better distinguishes the Mini-Size Pierogies by adding a larger callout in the copy and a more shareable snack recipe on the front.