Packaging can tell a lot about a company. Consumers can hold the package; they touch it, they look at the colors, shapes and the size of the package. These are all visual clues that help paint a picture about an organization. Further, packaging has proven to be an effective marketing tool because, among other things, it helps “brand” a company.
Branding actually dates back to the ancient Egyptians, where Egyptian ranchers would differentiate their livestock from another’s by placing a distinctive symbol on it. Hence, they branded the livestock.