The food industry is undergoing constant innovation across nearly every category, and often, it is consumers driving these changes.
Today’s shoppers have certainly made their voice heard in more (and newer) ways. This direct feedback has captured the attention of a number of brands, and those who listen to today’s consumers and emerging demographics will be well positioned to lead as the industry changes. Millennials and Baby Boomers are making the purchasing decisions that drive trends across grocery retailers. However, the upcoming generation of decision-makers—Gen Z—is one to watch, as they steer conversation across the industry.