The study found that in North America, consumers are actively trying to incorporate more plant-based foods into their diets.
Historically, consumers would gravitate toward meat to meet their needs for protein. And, while a majority of North American consumers still choose meat as their primary source of protein, plant-based options are gaining traction. That’s because 23% of consumers want more plant-based proteins on the shelves, according to a survey produced by Nielsen, Chicago.
The study found that in North America, consumers are actively trying to incorporate more plant-based foods into their diets (39% of Americans and 43% of Canadians). This suggests that plant-based options appeal to significantly more people than just those who follow vegetarian diets (6% of North Americans) and those who follow vegan diets (3% in the United States and 2% in Canada, respectively).