Study: Dinner planning comes down to life stage vs. generational behavior
Parents with children in the household, whether Millennials or Gen Xers, invest more time in preparing the dinner meal.
There was a time when Millennials were referred to as one big generational group and their behaviors were attributed to their generation vs. their age or life stage. But, now that Millennials are older and vary in their life stages — single, married, parents — when it comes to dinner planning, some of their behaviors are similar to when the generations that preceded them were in that life stage, according to research released by The NPD Group, Chicago.
Parents with children in the household, whether Millennials or Gen Xers, invest more time in preparing the dinner meal. The majority of meals are prepared and consumed in-home; it takes about 10-59 minutes to prepare and cook a family dinner. These types of invested dinners are forecast to grow over the next five years, according to the “Future of Dinner” study.