Flexible Packaging Association: The future is flexible
Brand owners who transitioned to more flexible packaging cited operational benefits and ability to meet consumer needs as reasons for the shift.
The Flexible Packaging Association (FPA), Annapolis, Md., commissioned a “Flexible Packaging Transition Advantages Study” to better quantify the impact of switching from non-flexible packaging to flexible packaging. The study integrates insights from consumers surveyed online in September 2016 conducted by Harris Poll, Rochester, N.Y.