By adopting flexible packaging, today’s brand owners have a unique opportunity to customize packaging features, utilize advanced technologies and promote sustainability.
The cold food industry is constantly evolving to address consumer demands and emerging trends. While the food products themselves may not overtly change, advancements in packaging are often implemented to enhance consumer experience, align with industry trends and change perceptions of the products inside. By adopting flexible packaging, today’s brand owners have a unique opportunity to customize packaging features, utilize advanced technologies and promote sustainability, all while enhancing the marketability of their products and aligning with consumer trends.