The acquisition of PSM aligns with Alliance’s strategic plan for continued expansion of its broker business.
Alliance Foods, Inc., Coldwater, Mich., acquired Proactive Sales & Marketing (PSM), a Chicago-based retail food brokerage firm serving Chicago and Milwaukee.
“We are very excited to add a first-class company with a long tradition of excellence to Alliance’s broker business platform,” says Sal Stazzone, president and CEO of Alliance Foods. “PSM’s longstanding presence and deep customer relationships are key factors of consideration when Alliance selects companies for acquisition. Together, our two companies have more than 200 years of presence and experience in the food broker business serving manufacturer vendors and retail customers.”