Study: Frozen pizza market projected to grow due to high demand for ready-to-eat meals
Thin crust pizza is estimated to grow at the fastest pace with largest market share in the forecast period.
Global frozen pizza market is expected to grow at a CAGR of 3.41% during the period 2017-2021, as the scope and its applications are rising across the globe, according to a study released by Radiant Insights, San Francisco. The growing number of working population, the presence of cold chain logistics, the rise of innovative advertisement on social channels and the increased use of enhanced technology during production are key driving factors of the frozen pizza market.
However, rising health consciousness among consumers and increased awareness related to frozen food products may restrain overall market growth in the future. In addition, varying consumers’ taste and increased competition from pizzerias are other factors that may hamper overall market growth in the forecast period.