Study: Online grocery sales will quadruple by 2023
Most of the market’s growth has occurred since 2016, as e-commerce platforms and conventional grocery stores increased their participation and geographic footprint with expanded service areas.
Online grocery sales more than tripled between 2013-2018, but, between 2018-2023, online grocery sales will more than quadruple, according to “Online Grocery Shopping in the U.S., 2nd Edition,” a report published by Packaged Facts, Rockville, Md.
That’s because online options are becoming more available and consumers are becoming more open to trying online shopping or using online options more frequently.