Study reveals what keeps diners away from restaurants
The survey tackled consumer preference and behavior in several key revenue-driving areas, such as delivery, online reviews and social media, public health and cleanliness and foodborne illness.
Thirty-one percent of diners said they would avoid eating at other locations of a chain restaurant if just one location was involved in a foodborne illness outbreak, according to results found in the Diners Dish e-book, available from Steritech, Charlotte, N.C.
The Diners Dish e-book includes exclusive insights from a survey that tackled consumer preference and behavior in several key revenue-driving areas, such as delivery, online reviews and social media, public health and cleanliness and foodborne illness.