Study: Consumers make restaurant food choices based on personal definition of health
Despite abiding by their own definitions, consumers may still reconsider their restaurant orders if they think an item has too many calories.
Consumers are increasingly taking on a more personalized, holistic view of health, and making food and beverage choices based on their personal definition of health, such as food described as natural, organic, high in protein or functional, according to a study released by Technomic, Chicago.
The research report, “2018 Healthy Eating Consumer Trend Report,” shows that despite abiding by these health definitions, consumers may still reconsider their restaurant orders if they think an item has too many calories.