Study finds growing number of consumers purchasing fresh food items online
One of the findings when comparing current study findings to last year's results was the increased purchasing levels of fresh food items based on online grocery shoppers indicating which supermarket type items they buy online.
About half of online shoppers plan to purchase grocery items more often in the coming year, according to a study released by the Retail Feedback Group (RFG), Lake Success, N.Y.
The research, “2018U.S.Online Grocery Shopper Study,” rated consumers’ overall satisfaction ordering food and grocery items online, with the highest being Amazon (4.70 on a 5-point scale where five is highest), followed by Walmart (4.54) and supermarkets/food stores (4.36). The research also captured generational differences with online shopping for food and groceries, finding Boomers as the most satisfied (4.65), followed by Gen X (4.51) and Millennials (4.43).