Research reveals consumers are confused about nutritional value of milk alternatives
Misinformation was more prevalent among those who only bought plant-based drinks, according to the study.
Data shows that consumers are being misled about the nutritional merits of cow’s milk vs. plant-based imitators, according to a study released by the National Milk Producers Federation (NMPF), Arlington, Va.
The survey, conducted by IPSOS, France, and commissioned by Dairy Management Inc., Rosemont, Ill., shows that: