When it comes to food and nutrition, there’s an emergence of shared beliefs and behaviors among Gen Z, Millennials, Gen X and Boomers, according to a new report released by FleishmanHillard, St. Louis, Mo.
"We call these cross-generational influencers 'Gen Food' because food defines them and is an important part of their values and belief system," says Jamie Greenheck, global managing director of FleishmanHillard's food, agriculture and beverage practice. "They're taking personal responsibility for improving the way we eat and drink, which provides a tremendous opportunity for brands looking to connect and drive action through food."