Study: Catering to the adventurous consumer is key for 2019
The Top 10 trends for 2019 report analyzes global developments in food and beverage launch activity and consumer research.
Targeting increasingly adventurous consumers, who are set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019, according to a report released by Innova Market Insights, The Netherlands. The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing to 35% growth of “discovery” claims, when comparing 2017 and 2016 new product launch numbers.
Innova Market Insights’ Top 10 trends for 2019 report analyzes global developments in food and beverage launch activity and consumer research to highlight the trends most likely to impact the industry over the coming year and beyond.