For Lenny Lebovich, it all started with a steak. Not just any steak. It was that first bite that sparked the idea. With that steak, Lebovich, a former investment banker and securities analyst who helped expand Chicago’s oldest meat company and subsequently launched Sommers Organic, what is said to be the first USDA organic-certified beef brand, “realized that the fresh food industry can operate in the same way other consumer product companies do, led by consumer data, insights and trends. Within the beef industry, this has been nothing short of a revolution,” he adds.
That’s why he created Pre, a Chicago-based processor of premium, hand-trimmed, grass-fed and finished beef, available in 11 items, including steaks, ground beef and seasonal cuts (ribeye, filet, New York strip, top sirloin, ground beef 80-95% lean, chuck roast and burger patties).