Report identifies top trends for the future of food
The United States and Canada mirror global trends that show people are more likely to think that their access to healthy and quality food will increase in the future.
Changes in how the industry produces and consumes food are happening so fast that the very definitions of such key food terms as meat, sweet, green, convenient and fast are shifting. So are concepts like what it means to be a vending machine, or have a family dinner. The question is: “Are we, as humans, ready for the future of food?” The answer seems to be, “yes.”
A new report by Ipsos, New York, focuses on these changes and the implications for a wide range of business sectors. Ipsos first asked executives from the Coca-Cola Co., Atlanta; McDonald’s Corp., Chicago; and Farmer’s Fridge, Chicago; as well as leading scientists and policy makers about the big questions they are facing. Ipsos then surveyed more than 25,000 people in 30 countries to start diving into the answers. The United States and Canada mirror global trends that show people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a cost. And, those surveyed are more than twice as likely to say that the costs of food will get worse in the future.