The new branding conveys the company’s focus on serving coffee fast, while retaining the brand’s pink and orange colors and iconic font.
Dunkin’ Donuts, Canton, Mass., unveiled new branding that changes its name to Dunkin’, effective January 2019.
The new branding conveys the company’s focus on serving coffee fast, while retaining the brand’s pink and orange colors and iconic font. Beginning the first of the year, the new branding will appear on packaging, as well as the company’s advertising, website and social channels. Going forward, the new “Dunkin’” logo will also be featured on exterior and interior signage on all new and remodeled stores in the United States, and eventually, internationally. The brand tested the new logo extensively, including on exterior signage at Dunkin’ locations featuring its next generation design concept over the past year.