Eight in 10 U.S. consumers have changed their own or their family’s diets to try to be healthier, with over 39% of them increasing consumption of fruits and vegetables, according to the 2018 Consumer Lifestyles Survey, conducted by Innova Market Insights, The Netherlands.

Interest in plant-based nutrition shows no signs of slowing down, with “The Plant Kingdom” being one of the top trends for 2019.