The broadening interest in plant-based diets has also resulted in meat alternatives moving beyond their original vegetarian and vegan domain to encompass a much broader base of flexitarians.
Eight in 10 U.S. consumers have changed their own or their family’s diets to try to be healthier, with over 39% of them increasing consumption of fruits and vegetables, according to the 2018 Consumer Lifestyles Survey, conducted by Innova Market Insights, The Netherlands.
Interest in plant-based nutrition shows no signs of slowing down, with “The Plant Kingdom” being one of the top trends for 2019.