YouTech's cloud-based digital offer platform enables digital offers for redemption at Kroger and retailers in the United States.
The Kroger Co., Cincinnati, and Inmar, Winston-Salem, N.C., announced a new strategic relationship to drive innovation in digital offer management.
The relationship includes Kroger selling You Technology (YouTech), a South San Francisco-based digital coupon and digital rebate publishing unit, to Inmar, in conjunction with a long-term services agreement with Inmar for the continued delivery of digital offer management services to Kroger.