Study: Shoppers demand greater transparency in 2019
An increasing amount of grocery retailers are creating transparency-driven in-store and online experiences focused on delivering better health and wellness information to the consumer.
Label Insight, Chicago, revealed the Top 3 trends for 2019 based on the consumer mandate for transparency.
Shoppers are demanding greater transparency and a closer connection to their food, according to a report compiled by Label Insight and the Food Marketing Institute (FMI), Arlington, Va. In fact, 75% of consumers are more likely to switch to a brand that provides more in-depth product information, beyond what's provided on the physical label. That sentiment is driving significant changes through the food retailing industry.