Study: Sales of products with sustainable attributes make up 22% of total store
Organic, sustainable and clean attributes are driving the majority of the sustainable category’s growth.
For years, many U.S. consumers have touted their desire for more sustainable products, and the sales data shows that they’re using their spending power to affect the change they want to see in the world. Likewise, projected sales from Nielsen, Chicago, echo the steady climb that the sustainability market has experienced in recent years.
In fact, nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment. And, these consumers are putting their dollars where their values are, spending $128.5 billion on sustainable fast-moving consumer goods (FMCG) products this year. Since 2014, these influential shoppers have grown sustainable product sales by nearly 20%, with a compound average growth rate (CAGR) that’s four times larger than conventional products (3.5% vs -1% comparatively). By 2021, these sustainably minded shoppers are expected to spend up to $150 billion on sustainable FMCG goods, an increase of $14-$22 billion.