Study: U.S. online grocery sales to grow 15% in 2019
Providers that offer delivery and pickup are expected to grow their online sales between 25% and 30%, respectively.
Online U.S. consumer spending for groceries is forecasted to grow 15% vs. the prior year, increasing the overall share captured by online in 2019 to 6.3%, according to Brick Meets Click, Barrington, Ill. However, providers that offer delivery and pickup are expected to grow their online sales between 25% and 30%, respectively.
Although the forecast indicates that a larger share of online spending for groceries will shift toward the brick-and-mortar retailers offering these services, the gains will not be evenly distributed as winning more sales depends largely on how well providers are improving the shopping experience.