Survey: Americans plan to increase plant-based intake in 2019
80% of Americans indicated that flavor is an important factor in their decision as to whether to try plant-based foods.
Kite Hill, Hayward, Calif., commissioned YouGov, Redwood City, Calif., to conduct a survey uncovering consumers' health goals in the New Year and their perceptions of plant-based products.
The survey of over 1,200 U.S. adults suggests that improved health and wellness is a concern for many consumers, with 40% feeling motivated to make a diet or lifestyle change after the holidays in light of overindulging. The pursuit of wellness was a clear indicator of consumer mindset, with the survey revealing that roughly a third (34%) of Americans would consider incorporating plant-based foods into their diet as a viable option for achieving their New Year's health goals.