“We have a belief—if we can't make something better, we don't make it at all. And, for some time, we've felt that people deserve better non-dairy options," says Hamdi Ulukaya, founder and CEO. "We've come up with something that's much better than what's out there – a new recipe that's absolutely delicious, but also meets our food philosophy of being nutritious, made with only natural ingredients and at a price that's accessible to all. Most importantly, this isn't a replacement to dairy, but it's a game-changer for plant-based products."