Study: 97% of organizations believe current last-mile delivery models are not sustainable for full scale implementation company-wide
The study revealed three in four customers would increase spend and be more willing to try new offerings in return for satisfactory online grocery deliveries.
A retailer investment in last-mile delivery is needed to uncover new revenue streams, according to a study presented by the Capgemini Research Institute, Paris.
In fact, the report found that 97% of organizations believe that current last-mile delivery models are not sustainable for full scale implementation across all locations, and that free shipping costs cannot be maintained unless delivery costs are reduced through automation.