Inpixon, SAS collaborate to deliver in-depth consumer shopping data
The SAS and Inpixon collaboration will enable indoor positioning data to be combined with myriad additional data sources.
Inpixon, Palo Alto, Calif., announced a technology integration collaboration with SAS, a Cary, N.C.-based provider of advanced analytics software (SAS). The agreement enables SAS to integrate Inpixon Indoor Positioning Analytics (IPA) and metrics into the SAS dashboard and analytics. Inpixon also joins the SAS Internet of Things (IoT) Eco-system Program.
The SAS and Inpixon collaboration will enable indoor positioning data to be combined with myriad additional data sources such as a company's sales history, point-of-sale data, customer loyalty information, along with external sources such as weather and economic data. Once integrated, SAS with Inpixon IPA is expected to deliver omni-channel analytics to help businesses gain predictive insights about customer journey, staffing, inventory and marketing campaign effectiveness.