Study: Yellow and orange to stimulate food, beverage development in 2019
Shoppers – particularly younger ones hailing from Generation Z – will gravitate toward food and beverages colored with natural yellow and orange shades.
The sunshine spectrum – bright yellow to deep orange – will stimulate colorful food and beverage development in 2019, as consumers seek out products that inspire upbeat, positive emotions and unite people with a feeling of joy, according to a study released by GNT Group, The Netherlands.
Shoppers – particularly younger ones hailing from Generation Z – will gravitate toward food and beverages colored with natural yellow and orange shades to tune into the optimistic sentiments they convey, GNT says.