Study: Ice cream high in protein leads the way in FMCG growth
Revenue growth among ice cream qualifying as a good source of protein increased more than 53% last year.
With product variety, access to technology and instant gratification becoming ubiquitous, the fast-moving consumer goods (FMCG) market is facing notable growth headwinds.
Across traditional U.S. retail, revenue growth wasn’t able to hit half a percent last year. And, revenue growth was just 1% in 2016, down almost 150% from 2015, when revenue growth came in at 2.4%. Looking ahead, growth will remain elusive. That’s because a 2020 forecast from Nielsen, New York, highlights a 1% revenue drop for the grocery, drug and mass merchandise channels.