Study: Online buying increasingly valuable to foodservice operators
While many traditional purchase paths and gatekeepers remain the same, there is a shift in operator preferences toward convenience, simplicity and accessibility.
Marlin Network, Springfield, Mo., released a new study exploring changes in the foodservice operator purchase journey, including insights gathered from Marlin Network's Operator Vantage, a panel of more than 800 commercial and non-commercial foodservice operators.
The “2019 Influencing the Operator Purchase” white paper reveals what matters to these modern foodservice operators, and provides solutions for how suppliers can effectively reach, influence and convert buyers. Within the white paper, readers learn: