As a growing number of consumers research, purchase and engage with brands digitally, it will likely become imperative for consumer product companies to adopt newer technologies, or risk being outdated.
From smart packaging to pop-up stores, technology allows consumer packaged goods (CPG) companies to engage with consumers in new and innovative ways. How else will digital capabilities shape the brand-consumer relationship in the year ahead? Deloitte, New York, released its 2019 Consumer Products Outlook report, which explores the biggest technology-driven trends in the industry.
Exciting advancements in technology are becoming increasingly entrenched in the consumer products (CP) industry, helping fuel growth and ensuring benefits to both companies and consumers. These developments are likely driven in part by CP companies’ continued commitment to a customer-centric approach to responding to marketplace trends, understanding consumer preferences and deepening one-on-one connections with customers and consumers.