World Resources Institute opens “Better Buying Lab” to develop sustainable food strategies
The Better Buying Lab brings together industry leaders to research, test and scale new strategies and actions that help consumers buy more sustainable products.
World Resources Institute (WRI), Washington, D.C., opened the Better Buying Lab, a new initiative focused on researching and catalyzing action that enables consumers to buy more sustainable foods.
The Better Buying Lab brings together industry leaders from consumer research, behavioral economics and marketing strategy, along with companies in the food industry to research, test and scale new strategies and actions that help consumers buy more sustainable products.