Study finds consumer confidence makes big impact on e-commerce growth
In fact, 2018’s e-commerce sales increased by 35.4%, according to IRI’s new research.
While 2019 got off to a rocky start, with a partial government shutdown and trade challenges attributed to tariffs, consumers at the close of 2018 were buoyed by their strong household financial health, and were spending accordingly.
Nearly 55% of consumers report their households were in good financial shape in Q4 2018, up 4% from Q3 2018 and 2% from Q4 2017, according to “Consumer Confidence Reflected in E-Commerce Growth,” produced by IRI, Chicago.