Health is still the No. 1 reason to purchase organic, and the younger the consumer, the more organic they say they buy.
Today's organic shoppers are more mainstream and diverse than most contemporary stereotypes of pro-organic shoppers, according to a survey conducted by Earthbound Farm, San Juan Bautista, Calif.
The "Annual Organic & Other Lifestyle Choices" survey yields fresh insights that compare a spate of lifestyle habits, including music and hobby choices, pet ownership, meal priorities and other factors not previously studied among organic shoppers. Health is still the No. 1 reason to purchase organic, and the younger the consumer, the more organic they say they buy. Of the 500-plus consumers surveyed, 40% say they plan to increase their household's organic consumption in 2019.