Natural Marketing Institute unveils trends, purchase behavior involving health and wellness
Sustainability-related benefits are showing growth in a number of categories across the consumer landscape.
The Natural Marketing Institute (NMI), Harleysville, Pa., released its annual State of the Sustainability in America report, which provides an understanding on the values and behaviors across health, the environment and corporate social responsibility in relation to their impact on purchase.
For example, sustainability-related benefits are showing growth in a number of categories across the consumer landscape. This growth is due in part to the fact that many products and services now come with fewer trade-offs, and consumers continue to gravitate toward brands that help them live healthfully and sustainably.