Report: Gen Z adults seek foods that fit their busy, health-conscious lifestyles
The report further reveals that households headed by adults under age 25 are 29% more likely to eat shelf-to-microwave dinners and 26% more likely to eat frozen breakfast entrées/sandwiches.
Young Gen Z adults (18-24 year olds) are more likely than their Millennial predecessors to say they often snack between meals (74% vs. 66%), and when they do slow down to prepare a meal, young Gen Z adults are more likely to prefer simple, easy-to-prepare meals (58% vs. 40%), according to “Looking Ahead to Gen Z: Demographic Patterns and Spending Trends,” a report from Packaged Facts, Rockville, Md.
The report further reveals that households headed by adults under age 25 are 29% more likely to eat shelf-to-microwave dinners and 26% more likely to eat frozen breakfast entrées/sandwiches. They also have a 23% higher likelihood of eating frozen (complete) TV dinners, and are 10% more likely to eat dry packaged dinners, dinner mixes and dinner kits.