Survey reveals consumers show willingness to adopt nanotechnology in active food packaging
The findings revealed that, in the case of the NanoPack solution, consumers were not concerned with the "nanotechnology" aspect.
Consumers are showing a growing readiness to use innovative nanotechnology-based solutions in the food packaging industry, according to extensive research carried out by the NanoPack Project, Europe.
Active food packaging technologies offer several benefits, including increased food safety, extended shelf life, improved freshness, reduced food waste and more. In order to examine how end-users perceive nanotechnology and its benefits, the NanoPack Project conducted research on the acceptance of new active food packaging technologies among consumers and retailers.