AFFI: Frozen foods market generates $57B in retail sales
In addition to convenience, core frozen food shoppers stated they also value the taste, quality, variety and consistency of the food itself.
The American Frozen Food Institute (AFFI), Arlington, Va., and Food Marketing Institute (FMI), Arlington, Va., released “ThePower of Frozen 2019,” an inaugural exploration into the consumption, purchase drivers and use of frozen foods, identifying megatrends influencing frozen food purchases, including convenience, taste, variety, claims and attributes.
“The frozen food aisle is in the midst of a strong comeback,” says Alison Bodor, president and CEO of AFFI. “While sales numbers can tell us a lot about the size and strength of the frozen food category, we joined forces with FMI to understand the consumption, shopping and use of frozen food. These research findings, along with actual sales and consumption data, provide a comprehensive 360-degree view of the frozen food aisle.”