How consumers’ changing tastes are changing refrigerated, frozen food packaging
When done properly, refrigerated and frozen food packaging will convey superiority, superseding consumers’ pre-conceived notions about quality and flavor.
Refrigerated and frozen food packaging must provide a high level of hygiene and offer protection against moisture and temperature. But, those aren’t the only requirements.
Food packaging must also provide clear product information and create visual appeal while meeting consumer demands for sustainability, waste reduction, convenience and quality.