Dean Foods, Dallas, Texas, expanded its Friendly's brand to include new Cake Singles, which are individual ice cream cake cups inspired by the company's ice cream cakes.
"With Friendly's Cake Singles, we saw an opportunity to use the same great flavor combinations that consumers have loved for years and deliver on their desire for more variety and convenience in their sweet treats," says Mark Schneider, marketing director, ice cream, Dean Foods. "Over the years, we've received requests to sell ice cream cakes by the slice, and with this innovation, we're delivering on that desire without compromising the taste or quality our customers expect from Friendly's. The single-serving cups guarantee there's something for everyone and allow customers to enjoy their favorites any time."