Organic Trade Association unveils GRO Organic campaign to support U.S. organic sector
The ultimate goal of GRO Organic is to connect technical specialists with existing and transitioning organic farmers in every state.
The Organic Trade Association (OTA), Washington, D.C., created GRO Organic (Generate Results and Opportunity for Organic), a check-off-like voluntary program to support the U.S. organic sector, reduce the confusion about organic, help farmers go organic and stay organic and spur research on ways that organic practices can fight climate change.
"Organic has lots of challenges right now, and I am thrilled and heartened with how the sector has turned these challenges into new opportunities for strategic thinking and real action," says Laura Batcha, executive director and CEO of OTA. "Organic innovators and industry leaders are investing into their future, and taking proactive steps to ensure that organic continues to flourish."