Analysis suggests produce in retail needs a fresh look
Shoppers could be prompted to buy value-added produce under certain conditions, such as competitive pricing (59%) and longer shelf life (35%).
TheFood Marketing Institute (FMI), Arlington, Va., introduced its 2019 exploration into the views of produce shoppers.
“The Power of Produce” analysis demonstrates that produce is a big, profitable focus for food retailers, but cautions that the produce purchase is losing momentum to other channels, and younger shoppers are catalysts for this shift.