Applegate “meats” the future with new product innovation
Applegate, Bridgewater, N.J., introduced a lineup of new products and brand ventures designed to bring new meaning to the Applegate mission—Changing The Meat We Eat.
"The Great Organic Blend Burger is a win, win, win for conscious carnivores, people who crave meat, but also want to incorporate more plant-based foods into their diets. By blending meat with mushrooms, not only were we able to create a burger that is juicy and flavor-packed, but also more nutritious, with fewer calories and less fat than a regular beef burger," says John Ghingo, president. "It's a game-changing innovation, and it's one of many ways we're continuing to meet consumers' needs through unique and irresistible products."