After several years of decline, the frozen foods industry is experiencing an uptick in sales, ringing up nearly $57 billion annually, according to “The Power of Frozen 2019,” a study released by The American Frozen Food Institute (AFFI), Arlington, Va., and Food Marketing Institute (FMI), Arlington, Va.
The core frozen food shoppers stated they value taste, quality, variety and consistency, and are willing to be more adventurous with their palate and try new cuisines.