Study: 56% of consumers more likely to choose a retailer who offers shared cart across channels
Real-time retail is the ability to deliver a seamless and personalized experience to the customer whenever, wherever and however he/she chooses to shop.
Customers want access to a single cart to shop across channels and be able to reach their cart via phone, computer or even in the store, according to the report published by BRP, Boston, Mass.
The study, “SPECIAL REPORT: Real-Time Retail,” reveals that 56% of consumers surveyed indicated that they were likely to shop at a retailer that allowed them to have a shared cart across channels instead of a retailer that does not offer this service, yet only 7% of retailers offer this shared cart concept.