Study: 1 in 4 consumers believe vegetarian products should not be allowed to have meat-related names
Across all groups, almost 25% of respondents said manufacturers of vegetarian products should not be permitted to use meat-related names like sausage, burger or steak.
Nearly one in four consumers surveyed believe vegetarian products should not be allowed to have meat-related names, like sausage or burger, according to a study presented by Ingredient Communications, UK, and commissioned by Surveygoo, UK.
The study surveyed nearly 1,000 consumers (499 in the UK and 484 in the United States) to explore attitudes to the way meat-free products are named. The sample included vegetarians, vegans, pescatarians and meat-eaters.