Piggly Wiggly partners with West Essex Graphics for accelerated rebrand of private label line
The Piggly Wiggly rebrand decision was, in part, prompted by looming FDA-mandated changes to nutrition labels.
Piggly Wiggly, Keene, N.H., operates more than 530 stores in 17 states. That’s why it’s a major undertaking when a company of this size initiates an accelerated rebrand of more than 1,400 individual SKUs of private label products.
The Piggly Wiggly rebrand decision was, in part, prompted by looming FDA-mandated changes to nutrition labels. These new regulations will require updated nutritional information to be incorporated onto packages beginning in 2020. Piggly Wiggly sought to accomplish its label redesign in less than two years, effectively meeting two goals – a brand redesign and regulation compliance – in one major initiative.